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Job Responsibilities
Develop and implement effective brand building strategies;
Initiate and execute publicity campaigns to promote the Bank's image through multiple communication channels;
Liaise with agencies & production houses to implement brand building initiatives;
Supervised the campaign work progress of internal marketing teams and liaise with the marketing teams for joint campaigns;
Conduct brand track survey regularly to monitor the brand awareness of the bank;
Manage and monitor promotion budget on a regular basis;
Handle and supervise the procurement works of campaigns;
Perform duties as assigned.
Job Requirements
University graduate with major in Marketing, Communications or relevant disciplines;
8-10years of solid experience in planning and implementing integrated communication campaigns across various channels including traditional and new media platforms;
Experience in banking industry is preferred;
Good interpersonal ,analytical and problem-solving skills;
Organized, strong self-motivation and attention to details, ability to work independently and responsively;
Proficency in MS office and Chinese word processing;
Good command of both written and spoken English and Cantonese and Mandarin;
Immediate available is highly preferred.