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工作職責(zé)
總結(jié)
作為Petlibro基礎(chǔ)業(yè)務(wù)的產(chǎn)品營銷經(jīng)理，您將成為推動我們市場產(chǎn)品持續(xù)增長和參與的戰(zhàn)略力量。您將把我們智能寵物產(chǎn)品的價(jià)值轉(zhuǎn)化為引人注目的品牌故事、宣傳活動和內(nèi)容，從而加深客戶聯(lián)系并交付可衡量的業(yè)務(wù)成果。通過與跨品牌、跨增長和跨產(chǎn)品的跨職能團(tuán)隊(duì)緊密合作，您將制定和執(zhí)行長青的營銷策略，以提高知名度、保留率和忠誠度。您還將領(lǐng)導(dǎo)營銷資產(chǎn)的開發(fā)和質(zhì)量控制，確保每個(gè)接觸點(diǎn)的一致性、清晰度和影響力。
職責(zé)
-基礎(chǔ)業(yè)務(wù)營銷策略
為我們現(xiàn)有的產(chǎn)品組合制定和執(zhí)行年度營銷策略。定義清晰的定位和信息傳遞，以推動互動，符合品牌和增長目標(biāo)，并與寵物主人產(chǎn)生共鳴。
-常青和季節(jié)性活動管理
與DTC團(tuán)隊(duì)合作，規(guī)劃和執(zhí)行品牌前衛(wèi)的常青和季節(jié)性活動，優(yōu)化數(shù)字渠道的認(rèn)知度、考慮度和保留率。
-銷售促進(jìn)
創(chuàng)建引人注目的抵押品和工具，以支持我們的線上和線下銷售渠道，包括針對消費(fèi)者和零售需求量身定制的展板、產(chǎn)品表、常見問題解答和營銷資產(chǎn)。
-消費(fèi)者與競爭洞察
進(jìn)行市場和客戶研究，以發(fā)現(xiàn)行為趨勢，識別消息傳遞機(jī)會，并監(jiān)控寵物技術(shù)領(lǐng)域不斷變化的競爭格局。
-全球資產(chǎn)本地化
調(diào)整營銷資產(chǎn)和信息，以適應(yīng)國際市場，確保關(guān)鍵地區(qū)的文化和語言協(xié)調(diào)。
- 活動績效和優(yōu)化
分析跨活動和渠道的績效，以識別見解、優(yōu)化消息傳遞，并持續(xù)提高投資回報(bào)率和品牌影響力。
-預(yù)算管理
負(fù)責(zé)任地管理基礎(chǔ)業(yè)務(wù)營銷預(yù)算，優(yōu)先考慮支持品牌增長和業(yè)務(wù)成果的高影響力活動。
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你是誰
-你喜歡寵物，并且可能有一只或多只自己的寵物
-你具有戰(zhàn)略性、創(chuàng)造性和洞察力，但不要忽視我們的產(chǎn)品對寵物和人們生活的無工作要求
要求:
1.市場營銷、工商管理或相關(guān)領(lǐng)域的學(xué)士學(xué)位；MBA優(yōu)先。
2.5年以上產(chǎn)品營銷經(jīng)驗(yàn)，在快速增長的美國、直銷品牌有具體經(jīng)驗(yàn)者優(yōu)先。
3.中英文雙語。
4.寵物/科技愛好者。
5.優(yōu)秀的溝通和人際交往能力，能夠與跨職能團(tuán)隊(duì)和外部合作伙伴建立關(guān)系
As the Product Marketing Manager, Base Business at Petlibro, you’ll be the strategic force behind driving continued growth and engagement for our in-market products. You’ll translate the value of our smart pet products into compelling brand stories, campaigns, and content that deepen customer connection and deliver measurable business results. Collaborating closely with cross-functional teams across brand, growth, and product, you’ll develop and execute evergreen marketing strategies that enhance awareness, retention, and loyalty. You’ll also lead the development and quality control of marketing assets, ensuring consistency, clarity, and impact across every touchpoint.
Responsibilities
- Base Business Marketing Strategy
Develop and execute annual marketing strategies for our existing product portfolio. Define clear positioning and messaging that drive engagement, align with brand and growth objectives, and resonate with pet owners.
- Evergreen & Seasonal Campaign Management
Plan and execute brand-forward evergreen and seasonal campaigns in collaboration with the DTC team, optimizing for awareness, consideration, and retention across digital channels.
- Sales Enablement
Create compelling collateral and tools to support our online and offline sales channels, including decks, product sheets, FAQs, and marketing assets, tailored to consumer and retail needs.
- Consumer & Competitive Insights
Conduct market and customer research to uncover behavioral trends, identify messaging opportunities, and monitor the evolving competitive landscape in pet tech.
- Global Asset Localization
Adapt marketing assets and messaging for international markets, ensuring cultural and language alignment for key regions.
- Campaign Performance & Optimization
Analyze performance across campaigns and channels to identify insights, optimize messaging, and continuously improve ROI and brand impact.
- Budget Stewardship
Manage the base business marketing budget responsibly, prioritizing high-impact activities that support brand growth and business outcomes.
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Who you are
- You love pets, and possibly have one or more of your own
- You're strategic, creative, and insights-driven, but don't lose sight of the intangible impact of our products on pets and peoples' lives.
- You're an excellent communicator and can present wins and challenges to leadership with confidence.
工作要求
Requirements:
1.Bachelor’s degree in Marketing, Business Administration, or a related field; MBA a plus.
2.5+ years of experience in product marketing, with specific experience in fast growing U.S., direct-to-consumer brands is an advantage.
3.Bilingual in Chinese and English.
4.Pet/tech enthusiast.
5.Excellent communication and interpersonal skills, with the ability to build relationships with cross-functional teams and external partners