崗位職責:
1.負責汽車類直播間的西班牙語直播工作,圍繞車型特點、性能參數(shù)、功能亮點、優(yōu)惠活動等內容進行生動講解,吸引觀眾關注;
2.實時與直播間觀眾互動,用西班牙語流暢回應咨詢、解答疑問,引導觀眾參與互動、提升直播間活躍度;
3.配合團隊完成直播腳本策劃、內容準備,根據(jù)直播數(shù)據(jù)反饋優(yōu)化講解方式,助力達成直播目標;
4.維護直播過程中的品牌形象,準確傳遞汽車產品的核心價值與品牌理念。
- Be responsible for Spanish-language live streaming in automotive-themed live rooms, delivering vivid explanations on vehicle features, performance parameters, functional highlights, promotional activities, etc., to attract audience attention.
- Interact with the live audience in real-time, respond to inquiries and answer questions fluently in Spanish, guide audience participation, and enhance the activity of the live room.
- Cooperate with the team to complete live script planning and content preparation, optimize the explanation methods based on live data feedback, and help achieve live streaming goals.
- Maintain the brand image during the live broadcast and accurately convey the core value and brand philosophy of automotive products.
崗位要求:
1.國籍不限(外籍或中國籍均可),西班牙語B2以上,口語流利、發(fā)音標準,能無障礙進行直播溝通;
2.具備汽車相關直播經驗者優(yōu)先,熟悉汽車產品知識或有新能源汽車、智能汽車認知者更佳;
3.有海外生活經驗或在西班牙語地區(qū)(如拉美、西班牙等)生活經歷者優(yōu)先;
4.鏡頭感強,具備良好的表達能力、親和力與臨場應變能力,能調動直播間氛圍;
5.工作積極主動,能適應彈性工作時間(根據(jù)目標市場時區(qū)調整直播時段)。
- Nationality is not restricted (both foreign and Chinese nationals are acceptable); Spanish proficiency at B2 level or above, with fluent spoken language and standard pronunciation, enabling barrier-free communication in live streaming.
- Priority is given to those with relevant automotive live streaming experience; familiarity with automotive product knowledge or understanding of new energy vehicles and smart cars is preferred.
- Priority is given to those with overseas living experience or experience living in Spanish-speaking regions (such as Latin America, Spain, etc.).
- Strong camera presence, with good expressive ability, affinity, and on-the-spot adaptability, able to liven up the atmosphere of the live room.
- Work actively and proactively, and be able to adapt to flexible working hours (adjust live broadcast time according to the time zone of the target market).