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Major Responsibilities and Objectives:
? Propose project positioning in line with local market demand and trend as well as company’s brand image
? Plan, develop and execute marketing and communication strategy and approach for each project, including omni-channel advertisements and promotions, events, sales gallery etc., in support of the market positioning and sales of the projects
? Effective and timely market monitoring with analysis and insights to the management for key markets
? Conduct competitor and customer studies, deliver research reports, feasibility reports, positioning report, marketing strategy report, design brief etc.
? Propose and manage marketing budget, ensure cost efficiency
? Coordinate with Sales on CRM related work

Major Tasks & Activities:
? Regular meetings with sales, projects and consultants etc. to provide comments and ensure the design development is on the right track
? Understand end buyers’ preferences through internal and external platforms and effectively communicate with stakeholders
? Monitor residential market performance of key markets, products etc. and deliver relevant reports
? Review vendors performance and explore new and quality vendors for new and existing projects
? Propose, lead and execute marketing and communication plans for each project

Skills, Qualifications and Experience Requirements
? Bachelor’s degree or above
? Minimum 12-15 years comprehensive residential marketing experience
? Excellent logic and analytical skills
? Strong sense of market, sensitivity to market trends and opportunities
? Good connection network among media, influencers, agencies etc.
? Exposure in global residential projects would be an advantage
? Exposure and experience in digital or innovation side will be an advantage
? Excellent communication and interpersonal skills and strong people management skills
? Fluent spoken and written Mandarin, proficient English

Competencies Requirements (People Leader)
? Decision Quality: Decisive leader who can make firm and timely decisions
? Cultivates Innovation: Changemaker who loves to innovate and think up new and better ideas for the Company’s success
? Business Acumen: Adept business, financial, and market knowledge; able to make business decisions and advance the Company’s goals
? Drives for Results: Self-driven go-getter who is result-oriented and powers through tough situations
? Ensures Accountability: Strong sense of accountability and ownership towards commitments, and the ability to establish clear responsibilities for measuring results
? Optimises Work Process: Optimiser who can set up efficient and sustainable processes to carry out departmental projects
? Builds Effective Teams: Excellent team leader who can juggle skills and perspectives to achieve team goals
? Drives Engagement: Ability to engage team members to perform at their best potential and achieve deliverables
? Situational Adaptability: Quick and proactive in adapting to changes in work demands and situations
We are:
· HRoot Best Employers in Greater China 2021, 2023 & 2024
· HRoot Best Social Enterprises in Greater China 2024
Don’t Miss This Opportunity!
As an equal opportunity employer, Swire Properties (China) Investment Company Ltd strives to foster a diverse workforce and inclusive workplace, where People can thrive.
If you require special assistance and accommodations during any part of the recruitment process, including the online application and/or the selection process, please reach out to us via email at any time.
All personal data collected during the application process will be kept for 24 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. Swire Properties (China) Investment Company Ltd will handle all personal data confidentially in accordance with the local law.
Swire Properties (China) Investment Company Ltd does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. Such resumes will be deemed the sole property of Swire Properties (China) Investment Company Ltd.
隱私聲明：您向太古地產(chǎn)（中國(guó)）投資有限公司（以下簡(jiǎn)稱“我們”）投遞簡(jiǎn)歷信息即代表您授權(quán)我們根據(jù)《太古地產(chǎn)（中國(guó)）招聘隱私政策》（“隱私政策”）處理您提交的個(gè)人信息。我們承諾對(duì)您所提供個(gè)人信息的處理將嚴(yán)格限定在您的授權(quán)范圍內(nèi)，并根據(jù)適用的法律的規(guī)定采取合理措施保障信息安全。在此次招聘活動(dòng)結(jié)束后，我們將按照該隱私政策及中國(guó)內(nèi)地相關(guān)法律法規(guī)要求對(duì)上述信息予以處理。若欲完整了解我們的個(gè)人隱私保護(hù)政策，請(qǐng)登錄招聘官網(wǎng)，查看《太古地產(chǎn)（中國(guó)）招聘隱私政策》（以上粗體字與該隱私政策下的定義具有相同含義。）
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