雇員點(diǎn)評(píng)標(biāo)簽
職位描述
制造業(yè)
Reporting to:
Marketing Manager
Marketing Manager
Your role and responsibilities
In this role, you will have the opportunity to manage the marketing of ABB’s offerings to targeted market segments and manage the offerings throughout their lifecycle, in line with market needs and division/product group/business line strategy and targets. Each day, you will be accountable for the long-term profitable growth of an offer. You will also showcase your expertise by supporting business results by overseeing each step involved in the offer lifecycle including development, launch, go-to-market, maintenance, pricing, and profitability.
You will be mainly accountable for:
In this role, you will have the opportunity to manage the marketing of ABB’s offerings to targeted market segments and manage the offerings throughout their lifecycle, in line with market needs and division/product group/business line strategy and targets. Each day, you will be accountable for the long-term profitable growth of an offer. You will also showcase your expertise by supporting business results by overseeing each step involved in the offer lifecycle including development, launch, go-to-market, maintenance, pricing, and profitability.
You will be mainly accountable for:
- Formulate the Local Product Roadmap to ensure strategic alignment with global product development initiatives and localized market demand, predicated on a holistic grasp of market requirements and rigorous competitive landscape analysis.
- Establish a robust Product Marketing Strategy integrated with end-to-end pricing governance frameworks to drive market penetration and profit optimization.
- Conduct product optimization encompassing cost reduction, performance enhancement, and the formulation of Make-or-Buy strategies.
- Proactively identify emerging opportunities and industry/application-specific trends across diverse verticals, and deploy targeted segmented product promotion campaigns leveraging marketing communication methodologies to capture incremental market share.
Qualifications for the role
- Minimum bachelor’s degree in engineering or business administration
- Minimum bachelor’s degree in engineering or business administration
- Strong results orientation and analytical thinking (ability to lead market and portfolio analysis, derive insights and identify and prioritize strategic options)
- Ability to develop strong international network within the organization and strong initiative driven internally
- Strong written and spoken communication skills in English
- Good Marketing communication skill
More about us (Mandatory)
The IEC Low Voltage Division is a technology leader delivering a full range of energy-efficient low voltage motors, including ultra-efficient solutions such as IE5 SynRM (synchronous reluctance motors). Through a global footprint, domain expertise and rugged designs, the Division provides reliable technology that improves efficiency and productivity even in the most demanding applications.
The IEC Low Voltage Division is a technology leader delivering a full range of energy-efficient low voltage motors, including ultra-efficient solutions such as IE5 SynRM (synchronous reluctance motors). Through a global footprint, domain expertise and rugged designs, the Division provides reliable technology that improves efficiency and productivity even in the most demanding applications.
工作地點(diǎn)
上海閔行區(qū)ABB高壓電機(jī)有限公司-東門(mén)
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ABBABB（ABBN: SIX Swiss Ex）是全球技術(shù)領(lǐng)導(dǎo)企業(yè)，為數(shù)字化行業(yè)提供全面的產(chǎn)品、服務(wù)與解決方案?；诔^(guò)130年的創(chuàng)新歷史，ABB成為以客戶(hù)為中心的數(shù)字化行業(yè)領(lǐng)軍者，擁有全球領(lǐng)先的四大業(yè)務(wù)——電氣、工業(yè)自動(dòng)化、運(yùn)動(dòng)控制、機(jī)器人及離散自動(dòng)化，以及通用的ABB Ability?數(shù)字化平臺(tái)。ABB集團(tuán)業(yè)務(wù)遍布全球100多個(gè)國(guó)家和地區(qū)，雇員達(dá)14.7萬(wàn)。ABB在中國(guó)擁有研發(fā)、制造、銷(xiāo)售和工程服務(wù)等全方位的業(yè)務(wù)活動(dòng)，40家本地企業(yè)，1.8萬(wàn)名員工遍布于142個(gè)城市，線(xiàn)上和線(xiàn)下渠道覆蓋全國(guó)300多個(gè)城市。ABB is a pioneering technology leader with a comprehensive offering for digital industries. With a history of innovation spanning more than 130 years, ABB is today a leader in digital industries with four customer-focused, globally leading businesses: Electrification, Industrial Automation, Motion, and Robotics& Discrete Automation, supported by its common ABB Ability? digital platform. ABB operates in more than 100 countries with about 147,000 employees. ABB has a full range of business activities in China, including R&D, manufacturing, sales and services, with 18,000 employees located in 142 cities, 40 local companies, and online and offline channels across over 300 cities.
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