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Job Description
.Responsible for the creation, development and execution of local marketing campaigns to achieve business objectives; monitoring the progress & result.
.Report to the Marketing Manager and works closely to align plans to the business’s goals, direction and objectives; assist Manager to accomplish big MKT initiatives
.Work closely with cross functional teams to align campaign schedules /support to ensure smooth execution and consistency in communications;
.Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand;
.Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
.Assist with any ad-hoc day to day tasks as required by the team
Desired Skills & Experience
.Bachelor’s degree in Marketing or related discipline;
.Experience within the airline, travel, or hospitality industries or similar consumer goods business is ideal but not necessary;
.A passionate and creative go-getter with the ability to work independently with little supervision;
.A commercial thinker with a keen sense of market & consumer trends, result oriented & multi task;
.Excellent analytical skills and ability to understand business financials;
.A love for travel, and a keen understanding of different cultures;
.Excellent verbal and written English;