職位描述
短視頻平臺海外平臺圖文平臺小紅書微信公眾號FacebookInstagramTikTok抖音微信視頻號旅游類內容運營活動運營品牌運營新媒體旅游服務互聯(lián)網
MAYFLOWER GROUP 是馬來西亞證券交易所上市公司 Warisan TC Holdings Berhad 的全資子公司??偛课挥隈R來西亞吉隆坡。擁有過 300 名員工,擁有廣泛的網絡,包括遍布馬來西亞的 14 個辦事處、4 個海外分支機構和 12 個客戶駐點辦事處。
廣州子公司現(xiàn)招聘市場推廣及新媒體運營專員。
崗位職責:
1. 公司官網、公眾號,抖音、小紅書的創(chuàng)建及日常運營;Facebook, Instagram,TikTok等海外平臺的創(chuàng)建及日常運營。
2. 新媒體平臺內容創(chuàng)作、海報文案撰寫,設計圖文并茂的內容、拍攝制作視頻等,確保內容質量和與讀者的溝通交流。
3. 負責素材搜集整合,高效產出符合旅游愛好者、尤其是注重高品質旅游人群喜愛的圖文內容。
4. 內容策劃、渠道投放,市場推廣。
5. 基礎PS拍圖修圖、企業(yè)宣傳文案工作。
6. 協(xié)助業(yè)務部門共同策劃方案,完成上級交辦工作。
任職要求:
1. 大專以上學歷,平面設計、市場營銷相關專業(yè)。
2. 有1-2年新媒體運營經驗,視頻號、小紅書0-1等各平臺搭建,了解各平臺基礎算法、運營模式及推廣模式,有旅游行業(yè)經驗優(yōu)先考慮。
3.喜歡構思,創(chuàng)意,具備較強的運營、邏輯思維。
4. 良好的文字功底,善于溝通協(xié)調,責任心強。
5. 溝通協(xié)調能力強,能組織策劃活動,具有很強的執(zhí)行力及主動性。
6. 優(yōu)秀的自我學習能力、良好團隊合作精神。
7. 英語4級以上,能跟外國人正常交流。
8. 運營過相關海外平臺的優(yōu)先。
Job Responsibilities:
1. Create and manage the company's official website, WeChat official account, Douyin (TikTok China), Xiaohongshu (Little Red Book); manage and operate overseas platforms such as Facebook, Instagram,and TikTok.
2. Create content for new media platforms, write copy for posters, design visually appealing content, shoot and produce videos, ensuring content quality and communication with readers.
3. Collect and integrate materials to efficiently produce graphic and textual content that appeals to travel enthusiasts, particularly those who value high-quality travel experiences.
4. Plan content, channel placement, and market promotion.
5. Perform basic photo editing and corporate promotional copywriting tasks.
6. Assist the business department in planning schemes and complete tasks assigned by superiors.
Job Requirements:
1. Associate degree or higher in Graphic Design, Marketing, or related fields.
2. 1-2 years of experience in new media operation, including building platforms such as Video Channel and Xiaohongshu from scratch; understanding of basic algorithms, operation models, and promotion methods of various platforms. Experience in the travel industry is preferred.
3. Creative thinker with strong operational and logical thinking skills.
4. Strong writing skills, good at communication and coordination, and highly responsible.
5. Excellent communication and coordination skills, capable of organizing and planning events, and demonstrating strong execution and proactivity.
6. Outstanding self-learning ability and good team spirit.
7. Proficiency in English (CET-4 or above), able to communicate with foreigners effectively.
8. Experience in operating related overseas platforms is preferred.