Position Overview 職位概述：
This role will be responsible for implementing marketing plan to provide business opportunities to support the business growth. Key responsibilities include managing online and offline campaigns, leads assessment and analysis, sales tools development, and market intelligence. The role will require working directly with customers, sales and marketing.
該職位將主要負責通過營銷活動吸引潛在客戶，支持業(yè)務(wù)增長。工作內(nèi)容包括組織策劃線上線下營銷活動，提升營銷轉(zhuǎn)化，開發(fā)本地銷售工具及市場情報收集。該職位需直接對接客戶、銷售及營銷團隊。

Main Responsibilities 主要職責：
1. Organize, plan, and execute events such as trade shows, conferences, and other customer events. Coordinate internal and external requirements to ensure the overall effectiveness of the events.
組織、策劃并執(zhí)行營銷活動，如展會、會議、其他客戶活動等，協(xié)調(diào)內(nèi)外部需求，確保活動整體效果。
2. Maintain and update content on website and other online platforms, improving impressions, lead generation and conversion through SEM, GEO, and digital campaigns.
維護和更新官網(wǎng)及其他線上平臺內(nèi)容，通過SEM、GEO及線上營銷活動提升網(wǎng)絡(luò)曝光、線上獲客及轉(zhuǎn)化。
3. Online leads qualification and transfer, continuously optimize online campaigns through lead analysis.
線上銷售線索接收、記錄、評估及轉(zhuǎn)出，并通過線索分析，對線上活動進行持續(xù)優(yōu)化。
4. Manage and develop local sales tools(incl. brochures, videos, presentations, mini-site, customer gift and give-aways, etc.)
管理和開發(fā)適合本地的銷售工具，如手冊、視頻、演示文稿、微站、客戶禮品等。
5. Track industry trends, competitor activities and market needs; analyze and produce regular reports.
收集追蹤行業(yè)趨勢、競爭對手動態(tài)及客戶需求，分析數(shù)據(jù)并定期輸出報告。
6. Proactively learn and explore innovative marketing best practice to continuously improve marketing effectiveness.
主動學習并探索創(chuàng)新的營銷實踐，持續(xù)提升營銷效果。
7. Support other marketing activities.
支持其他營銷活動。
Qualification &Specification 任職資格：
1. Bachelor's degree or above, majors in Marketing, Communications, Business Administration or Advertising preffered
本科及以上學歷，市場營銷、新聞傳播、工商管理、廣告等專業(yè)優(yōu)先。
2. 1-3 years of marketing-related experience; candidates with experience in event planning, digital marketing, and market intelligence are preferred.
1-3年市場營銷相關(guān)經(jīng)驗，具備展會策劃執(zhí)行、數(shù)字營銷、市場情報經(jīng)驗者優(yōu)先。
3. Good business acumen, strong learning, analysis and problem solving ability.
具有商業(yè)敏銳度及洞察力，學習能力強，有分析和解決問題的能力。
4. Excellent communicator, with the ability to build relationships with stakeholders.
優(yōu)秀的溝通協(xié)調(diào)能力，能夠在溝通中與不同相關(guān)方建立良好關(guān)系。
5. Proactive and optimistic, responsible, detail oriented.
積極樂觀，有責任心，認真細致。
6. Fluent oral and written English.
良好的英語聽說讀寫能力。
7. Proficient in Microsoft Office software, such as Word, Excel, especiallyPowerPoint.
精通微軟辦公軟件，如Word, Excel, 尤其是PowerPoint。
8. Basic knowledge of Adobe Suite preferred.
掌握Adobe基礎(chǔ)知識者優(yōu)先。