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International Officer, University of Glasgow
Location: Beijing
Package: Competitive salary from RMB 15,000/month (13-month scale) based on matched qualification and experiences
Department/Division: External Relations
Faculty/Division of aims: University Services
Reporting to: Country Manager, China
Job Purpose:
The post holder will be working as part of the International Recruitment and Partnerships team and part of the larger External Relations Directorate at the University of Glasgow. The role will be based in Beijing, and will report to the Country Manager (China) (CMC) based in Beijing and work with the CMC, Head/Deputy Head of International Recruitment (HoIR), International Recruitment Manager East Asia (IRM), Senior International Officer East Asia (SIOEA), and other China based International Officers (IO), in meeting institutional and College targets in relation to the University’s international recruitment strategy and key performance indicators (KPIs).
Although the post will be primarily focussed on activity in China, the post holder may also be required to assist with recruitment activities across East Asia, and involving different international markets.
Main Duties:
? To act as first point of contact for student enquiries, applicants, schools, agents and other stakeholders of the University in China and East Asia. Respond swiftly and effectively to all enquiries, and maintain excellent customer relations at all times. To take ownership of the management of enquiries that have been referred due to their complex nature.
? To represent and promote the University to stakeholders at both online and offline education exhibitions, fairs, conferences, webinars and other recruitment events in China and East Asia. Travel across China will be required, and across East Asia when necessary.
? To maintain excellent relationships with international high schools within the region, particularly those around surrounding areas for University UG programme promotion. To attend school fairs and webinars and provide standard presentations to a range of audiences, including potential students, parents, and school counsellors.
? To assist in maintaining the University’s agency network in China through regular visits to agency offices to give presentations, train agency staff, interview prospective students and attend recruitment fairs; to assist the CMC on all aspects of agent management including feeding into evaluation of agent performance.
Working with the CMC, IRM, SIOEA and other China-based International Officers, to develop materials for agent training and reference.
? To support China recruitment team and University of Glasgow staff with making logistical arrangements for events, and accompanying UofG staff on visits; giving presentations to stakeholders, agents, and prospective students; and acting as a point of contact for general enquiries to ensure a successful delivery of University activities.
? To plan and implement online and offline conversion activities in a timely manner across the region including social media, digital media campaigns, and partner and agent networks.
? To assist the CMC and liaise with the Communications Office to monitor University official accounts on Chinese social media channels, contribute to recruitment related content and assist in managing the outcome of Chinese social media channels. Aid deliver of Social media campaigns and answer relevant enquiries, and contribute content for promoting the University in China.
? To contribute to market research for China and East Asia, including semester reports, contributing to Market Assessments and RaIR Updates, providing regular statistical and trend analysis, and horizon scanning for this region, identifying highly sought-after programmes.
? To maintain, update and create where necessary, overseas recruitment databases. To produce and analyse data for presentation and reporting purposes. To support informed decision making and the International Recruitment Strategies for China and East Asia.
? To monitor China produced University gifts, maintain stock and prepare and contribute to producing new University gifts for events, including the organising distribution across China as part of University promotion.
? To assist in the scholarship selection process by identifying Highly Qualified Applicants in line with published criteria. To liaise with the Glasgow-based Scholarship Officer to ensure awards are made and accepted on a regular basis, aiding conversion.
? To deputise for the CMC, IRM, SIOEA when required and carry out other duties as deemed appropriate by the HoIR and/or the Director of International Recruitment and Partnerships.
Dimensions
You will be expected to liaise with all levels of academic and administrative personnel, including senior University management, on a regular basis and produce timely reports.
Knowledge, Skills and Experience
Knowledge – Essential
? Degree level education in an English-speaking country
? Up to date knowledge of education systems and government policy in China
? Up to date knowledge of the UK Higher Education system and application systems (e.g., UCAS)
? Some knowledge of broader external market environment
Knowledge – Desirable
? Degree level education in the UK
? Possess an understanding of the University of Glasgow
? In-depth knowledge of the University’s degree programmes and research strengths
Skills – Essential
? Working knowledge of databases, PowerPoint, Excel, Word and web-based research
? Excellent Communication and Interpersonal Skills
? Excellent analytic and problem-solving skills
? The ability to multi-task and discretion at all times
? A customer-focussed approach to work
? The ability to work as part of a team
? Excellent time management, administrative and organisational skills, with the ability to meet tight deadlines and work under pressure
? Self-motivation and flexibility, able to work under own direction and initiative, with an ability to identify and colve unforeseen issues and challenges
? Excellent Presentation skills, experience in delivering presentations to large group of stakeholders
? Comfortable operating in a fully English language work environment.
? At least 3 years' experience with the above qualifications or evidence of progression and development gained through 4+ years relevant work experience.
? Experience in a customer-facing role and a customer-focussed approach to work.
? Experience of planning and organising events.
? Experience of managing and processing data.
? Experience of using Chinese social media channels (WeChat, Weibo, Xiaohongshu, Duoyin etc) to post and create content
Desirable
? Experience of market research skills
Experience – Essential
? At least 3 year’s experience with the above qualifications or evidence of progression and development gained through 4+ years relevant work experience
? Experience of working in an Educational recruitment/marketing office
? Experience in a customer-facing role
? Experience of managing and processing data
? Experience of giving presentations to a wide range of audiences
Desirable
? Experience of working in an educational recruitment/marketing office
? Experience of working with international students/graduates and/or staff
? Experience of looking after budgets
? Experience of sourcing products and working with suppliers to develop goods
Job Features
Planning and Organising
? Planning for recruitment visits within China and overseas including travel and appointment schedules
? Planning and organising a large workload proficiently and effectively covering various projects and completing them within specific deadlines
? The ability to adapt and change plans at short notice according to unanticipated circumstances
? Planning appropriate visit schedules for inward visitors to the University, and University visitors to China, to ensure goals of visitors and University staff are achieved.
? Ensuring follow-up work to overseas recruitment visits is carried out in a timely manner
Decision Making
? Responding appropriately to enquiries from potential students, schools, overseas agents and partner institutions.
? Assessment of student qualifications to agreed entry standards and recommending offers in a timely manner where appropriate
? Use judgement and initiative in addressing and resolving any arising issues in the absence of the CMC.
Internal/External Relationships
? Liaising with a wide range of people including: departmental colleagues; Schools and Colleges; service department staff; current and prospective students; external organisations such as embassies and sponsors; partner institutions; alumni; sponsors and the University’s agent and school network
Problem Solving
? First point of contact for a wide range of enquiries
? Act as mediator between educational agents, schools and academic & administrative colleagues
? Respond to queries/problems arising in the absence of the CMC / HoIR / SIOEA, where decisions are required to be made in a correct and professional manner.
Benefits and conditions of employment
CBBC offer competitive packages which include basic gross salary, social insurance, medical insurance, housing fund and generous leave entitlement.
The gross monthly package for this position is from RMB 15K with annual pro rata leave entitlement of 22-days for Chinese nationals.
Interested candidates are invited to send a letter explaining how your personality and experience meet our requirements and an indication of your current salary and expected salary together with detailed CV via Zhaopin channel. Please use “University of Glasgow BJ – Candidate Name” as the subject of the email.
The closing date for applications is 28th September, 2025.