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更新于 4月16日

Sr. Marketing Manager

4.5-6萬(wàn)
  • 上海靜安區(qū)
  • 5-10年
  • 本科
  • 全職
  • 招2人

雇員點(diǎn)評(píng)標(biāo)簽

  • 同事很nice
  • 團(tuán)隊(duì)執(zhí)行強(qiáng)
  • 工作環(huán)境好
  • 人際關(guān)系好
  • 氛圍活躍
  • 實(shí)力大公司

職位描述

市場(chǎng)經(jīng)理
Responsibilities 1. Portfolio Management - Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management. - Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fittingmodules for the market , leading and developing POA and execution and supporting to train field force on productpositioning and prioritization, supporting on tracking progress towards target - Cross-functional TA leadership – across commercial, finance, business development, compliance, legal, etc. to get alignment 2. Partner Enablement - Develop brand strategies for strategic alliance products, design unified promotional frameworks, and ensure alignment betweenpartners’ activities and corporate guidelines. - Create partner-specific toolkits (e.g., regional reimbursement policy guides, competitive benchmarking tools) and conduct quarterly product knowledge/compliance training programs 3. Data-Driven Market Intelligence - Build dynamic market heatmaps using reported terminal data (TTH, inventory turnover), guiding precision resource allocation. - Monitor volume-based procurement (VBP) policy impacts and adjust strategies for strategicalliance products. EDUCATION AND EXPERIENCE Qualifications: Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 5-8 years marketing experience, strategic marketing experience preferred. Cross functional working experience preferred. Expect candidates to demonstrate these commercial /management competencies · Marketing , Customer and Competitor Insight · Marketing Execution · Interpersonal skills · Strategic and Operational Business/Marketing Planning · Data analysis, interpretation and communications · Performance and Program Metrics · Exceptional interpersonal skills · Exceptional collaboration/negotiation · Exceptional prioritization –among/across brands, resource-constrained context; · Proficiency in the local language as well as English proficiency Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research #LI-PFE

工作地點(diǎn)

上海靜安區(qū)中信泰富廣場(chǎng)

職位發(fā)布者

劉一飛/人事經(jīng)理

今日活躍
立即溝通
公司Logo輝瑞投資有限公司公司標(biāo)簽
輝瑞公司(Pfizer Inc.)創(chuàng)建于1849年,總部位于美國(guó)紐約,是一家以科學(xué)為基礎(chǔ)的、創(chuàng)新的、以患者為先的生物制藥公司。輝瑞的使命是“為患者帶來(lái)改變其生活的突破創(chuàng)新”。在輝瑞,我們通過(guò)科學(xué)和全球資源為人們提供治療方案,以延長(zhǎng)其生命,顯著改善其生活。在醫(yī)療衛(wèi)生產(chǎn)品的探索、研發(fā)和生產(chǎn)過(guò)程中,輝瑞始終致力于奉行嚴(yán)格的質(zhì)量、安全和價(jià)值標(biāo)準(zhǔn)。我們?cè)谌虻漠a(chǎn)品組合包括創(chuàng)新藥品和疫苗。每天,輝瑞在發(fā)達(dá)和新興市場(chǎng)的員工都在推進(jìn)人類健康,推動(dòng)疾病的預(yù)防、治療和治愈,以應(yīng)對(duì)挑戰(zhàn)我們這個(gè)時(shí)代的頑疾。輝瑞還與醫(yī)療衛(wèi)生服務(wù)方、政府和社區(qū)合作,支持并促進(jìn)世界各地的人們能夠獲得更為可靠和可承付的醫(yī)療衛(wèi)生服務(wù)。這與輝瑞作為一家全球卓越的創(chuàng)新生物制藥公司的責(zé)任是一致的。170余年來(lái),輝瑞一直致力于為所有依賴我們的人帶來(lái)改變。輝瑞于1989年進(jìn)入中國(guó)市場(chǎng)。扎根中國(guó)30余年,輝瑞已成為在華主要的外資制藥公司之一。2021年是輝瑞新征程的開(kāi)始。迄今已有170余年歷史的輝瑞正在邁入全新時(shí)代,成為一家以科學(xué)為基礎(chǔ)的、創(chuàng)新的、以患者為先的生物制藥公司。目前輝瑞在中國(guó)業(yè)務(wù)覆蓋全國(guó)300余個(gè)城市,累計(jì)投資超過(guò)15億美元,并設(shè)立了1家先進(jìn)的生產(chǎn)設(shè)施,2個(gè)研發(fā)中心(分別位于上海張江高科技園區(qū)和武漢光谷),在華有近7,000名員工分布于業(yè)務(wù)、研發(fā)和生產(chǎn)等領(lǐng)域。輝瑞在華上市了五大領(lǐng)域的高品質(zhì)創(chuàng)新產(chǎn)品,包括腫瘤、疫苗、抗感染、炎癥與免疫、罕見(jiàn)病等多個(gè)領(lǐng)域的處方藥和疫苗,強(qiáng)大完善的產(chǎn)品線旨在滿足生命各階段的健康需求。
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