職位描述
【RESPONSIBILITIES】職責(zé):
一、 Brand Partner Success Story Content 品牌合伙人成功故事內(nèi)容
1. Produce short-form video content showcasing top Brand Partners, including 制作展示優(yōu)秀品牌合伙人的短視頻內(nèi)容,包括:
- Why they succeed 他們?yōu)楹纬晒?br>- Their daily routines and working methods 他們的日常流程與工作方法
- Not limit but including their journey in recruitment, subscription selling, community building, and new market development 不僅限于招募、訂閱銷售、社區(qū)建設(shè)及新市場(chǎng)開(kāi)發(fā)等環(huán)節(jié)的歷程
2. Capture behind-the-scenes footage, testimonials, and lifestyle-based storytelling. 拍攝幕后鏡頭、推薦信和基于生活方式的故事
3. Create replicable “success formulas” through structured narrative content. 通過(guò)結(jié)構(gòu)化的敘事內(nèi)容創(chuàng)建可復(fù)制的“成功公式”
二、Community Management Content (Beauty & Wellness Communities) 社區(qū)管理內(nèi)容(健康美力社區(qū)):
1. Develop large volumes of digital content to support community managers, including 開(kāi)發(fā)大量數(shù)字內(nèi)容以支持社區(qū)管理人員,包括:
- Daily engagement posts 日常參與的帖子
- Habit-building programs 習(xí)慣培養(yǎng)計(jì)劃
- Health & beauty education posts 健康與美容教育貼子
- Activity ideas and engagement scripts 活動(dòng)點(diǎn)子和參與腳本
2. Ensure all content helps communities stay active, engaging, supportive, and habit-forming 確保所有內(nèi)容都能幫助社區(qū)保持活躍度、參與度、支持度和養(yǎng)成習(xí)慣。
三、 Training & Live-streaming Support 培訓(xùn)和直播的支持
1. Support the Training Department with 為培訓(xùn)部門提供以下支持:
- Live-stream materials, videos editing and post-production 直播材料、視頻編輯和后期制作
- Online training videos editing and post-production 在線培訓(xùn)視頻編輯和后期制作
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2. Adapt expert knowledge into simple, easy-to-use digital learning materials. 將專業(yè)知識(shí)轉(zhuǎn)化為簡(jiǎn)單易用的數(shù)字學(xué)習(xí)材料
四、Digital Content Production 數(shù)字內(nèi)容制作
1. Independently handle content design, video filming, editing, and post-production. 獨(dú)立處理內(nèi)容設(shè)計(jì)、視頻拍攝、編輯和后期制作。
2. Ensure consistent visual identity and storytelling quality across all content formats. 確保所有內(nèi)容格式的視覺(jué)識(shí)別和敘事質(zhì)量一致。
3. Manage a fast turnaround time and deliver high-quality outputs under pressure. 管理快速周轉(zhuǎn)時(shí)間,在壓力下提供高質(zhì)量的產(chǎn)出。
五、Cross-Functional Collaboration 跨職能協(xié)作
1. Work closely with Training, and Community teams to ensure content accuracy, relevance, and impact. 與培訓(xùn)和社區(qū)團(tuán)隊(duì)密切合作,確保內(nèi)容的準(zhǔn)確性、相關(guān)性和影響力。
2. Join field travels to capture real stories, events, and new market expansion activities, interview/ learning from leaders' best practices. 參加實(shí)地考察,捕捉真實(shí)的故事、事件和新市場(chǎng)擴(kuò)張活動(dòng),采訪/學(xué)習(xí)優(yōu)秀合伙人的***實(shí)踐。
【QUALIFICATIONS】要求:
一、 Professional Experience 專業(yè)經(jīng)驗(yàn):
1. 2–5 years of experience in digital content creation, video editing, social media content, or training content production. 2-5年數(shù)字內(nèi)容創(chuàng)作、視頻編輯、社交媒體內(nèi)容或培訓(xùn)內(nèi)容制作經(jīng)驗(yàn)。
2. Experience in direct selling, beauty, wellness, training, or community-based industries is a plus. 有直銷、美容、健康、培訓(xùn)或社區(qū)行業(yè)經(jīng)驗(yàn)者優(yōu)先。
3. Proven portfolio of short-form video content, storytelling, or community-focused content. 在短視頻內(nèi)容、故事訴說(shuō)或以社區(qū)為中心的內(nèi)容有過(guò)成功案列。
二、Skills & Technical Requirements 技能和技術(shù)要求:
1. Experience producing training content, e-learning modules, or digital enablement materials is a strong advantage. 有制作培訓(xùn)內(nèi)容、電子學(xué)習(xí)模塊或數(shù)字支持材料的經(jīng)驗(yàn)者優(yōu)先。
2. Strong skills in video editing tools (e.g., Final Cut Pro, Premiere, CapCut, VN, Canva etc). 精通視頻編輯工具(如Final Cut Pro、Premiere、CapCut、VN、Canva等)。
3. Ability to film and edit short videos independently (mobile or camera). 能夠獨(dú)立拍攝和編輯短視頻(手機(jī)或相機(jī))。
4. Solid understanding of social media formats, engagement styles, and content trends (WeChat, Douyin, Xiaohongshu). 對(duì)社交媒體格式、參與風(fēng)格和內(nèi)容趨勢(shì)(微信、抖音、小紅書)有扎實(shí)的了解。
5. Strong writing and storytelling ability in Chinese (English is a plus). 較強(qiáng)的中文寫作和講故事能力(英語(yǔ)優(yōu)先)。