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更新于 11月5日

Trade Marketing Specialist (12 months contract)

7000-11000元·14薪
  • 上海徐匯區(qū)
  • 1-3年
  • 本科
  • 全職
  • 招1人

職位描述

市場推廣市場策劃品牌營銷
OB SCOPE AND MAIN RESPONSIBILITIES:
(Describe the mission of the position, essential expected results, what are the challenges of the job and what are the main success factors).
1) Visual Merchandising (VM) Support:
1. Develop and execute visual merchandising solutions for house brands (RB & OO) in alignment with global guidelines, with a focus on key clients to enhance brand image and maximize product visibility.
2. Forecast and plan the in-store display tool targets based on sale’s distribution objectives, ensuring strategic brands are prominently featured at the point of sale.
3. Coordinate closely with the regional sales team to ensure the smooth and proper execution of all the TMKT plans.
4. Conduct regular store visits to evaluate merchandising effectiveness and provide actionable recommendations for continuous improvement.
2) Marketing Calendar Planning & Execution:
1. Collaborate cross-functional with brand teams, sales teams to design and implement customized in-store exposure plans that support product launches and promotional activities.
2. Ensure all marketing support are aligned with quarterly business focus and objectives, effectively driving business growth.
3) Budget Planning & Control:
1. Work closely with line manager and brand managers to develop and manage the trade marketing budget, optimizing resource allocation to maximize ROI and achieve defined business goals
2. Monitor and control budget utilization throughout the execution phase, ensuring all activities remain within financial frameworks while delivering on strategic targets.
C. AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
(Order the responsibilities by importance, specifying a title for each one)
1) Regional TMKT resource management & result tracking
2) Window contact of brands execution to HQ & external vendors
3) Payment arrangements, tracking PR & PO status
4) Any new adhoc project
D. NETWORK OF INTERACTION:
(Describe the relations between the position and internal department/functions and/or external actor)
INTERNAL :
EXTERNAL :
E. TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE
(Order the technical skills needed by importance, WHAT ARE THE REQUIREMENTS THAT THE IDEAL CANDIDATE SHOULD HAVE?)
1) Experience: 1~4 years working experience, past experience in Retail or TMKT is highly preferred
2) Knowledge: Excellent MS Office (PowerPoint, Word, Excel, Outlook) skills.
3) Language Skill: Good written and spoken English
F. CANDIDATE PROFILE:
Educational Background: University or above
G. LANGUAGES:
Proficiency in both written and verbal English
.
H. INTERVIEW STEPS:
(Describe eventual further stakeholders he/she has to meet)
I. OVERALL COMMENTS:
(Describe eventual further job requisites if you have any)
1) Ability to communicate clearly, strong ownership, passionate and creative, pay attention to details

工作地點

上海徐匯區(qū)環(huán)貿(mào)iapm商場二期

職位發(fā)布者

樊女士/HR

立即溝通
公司Logo上海依視路光學(xué)有限公司
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