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更新于 9月12日

Service Line Promotion Specialist服務(wù)推廣專員(013712)

面議
  • 北京東城區(qū)
  • 3-5年
  • 本科
  • 全職
  • 招1人

職位描述

市場推廣市場策劃整合營銷品牌營銷醫(yī)院廣告/營銷衛(wèi)生服務(wù)
工作職責(zé)
該崗位為醫(yī)院市場業(yè)務(wù)伙伴,協(xié)助科室制定營銷戰(zhàn)略,規(guī)劃市場推廣品牌建設(shè)方案。

· 根據(jù)公司產(chǎn)品、客戶畫像特性、內(nèi)容特點(diǎn)等不同提出針對(duì)性的創(chuàng)意和策劃思路,策劃不同類型的營銷策略及市場方案;
· 研究競對(duì)營銷模式及產(chǎn)品優(yōu)勢(shì),結(jié)合公司產(chǎn)品矩陣挖掘營銷價(jià)值,孵化創(chuàng)新營銷模式;
· 基于品牌策略規(guī)劃營銷事件/活動(dòng),制定整合營銷全案,并統(tǒng)籌實(shí)現(xiàn)廣告/傳播/媒介/互動(dòng)等各營銷模塊的落地;

任職要求
· 統(tǒng)招本科及以上,不限于市場營銷、新聞媒體方向;
· 良好的英文口語及書面表達(dá)能力;
· 3-4年市場活動(dòng)策劃及宣傳經(jīng)驗(yàn)(4A廣告公司+甲方經(jīng)驗(yàn)優(yōu)先);
· 有高端私立醫(yī)療、高端消費(fèi)或相關(guān)服務(wù)行業(yè)經(jīng)驗(yàn)者優(yōu)先;
· 熟悉市場玩法及行業(yè)特性,有創(chuàng)意及腦洞,能夠規(guī)劃并落地執(zhí)行;
· 熱愛學(xué)習(xí),具備優(yōu)秀的團(tuán)隊(duì)合作意識(shí)和責(zé)任心;
· 良好的溝通協(xié)作能力、強(qiáng)大的抗壓能力;

工作地點(diǎn)

東城區(qū)北京和睦家醫(yī)院(東城院區(qū))

職位發(fā)布者

王女士/人事經(jīng)理

三日內(nèi)活躍
立即溝通
公司LogoUnited Family Hospitals & Clinics (和睦家醫(yī)院)
和睦家醫(yī)療秉承現(xiàn)代醫(yī)院管理理念,致力于為來自不同國家和地區(qū)的患者提供個(gè)性化的,高質(zhì)量的,以病人為中心的醫(yī)療服務(wù)。經(jīng)過多年的發(fā)展,和睦家醫(yī)療在北京、上海、廣州、天津、青島、杭州、博鰲等地設(shè)有醫(yī)院和診所,為民眾提供個(gè)性化的醫(yī)療服務(wù)。全職醫(yī)生共426人,來自25個(gè)國家或地區(qū),兼職專家團(tuán)隊(duì)超過1000人,護(hù)理團(tuán)隊(duì)1000余人。和睦家從建院之日起,秉承以患者為中心的理念,融合東西方醫(yī)療模式落地中國。在多年的發(fā)展歷程中,和睦家沒有放棄過追求極致,我們一直將質(zhì)量、安全、服務(wù)作為首要達(dá)成目標(biāo)。和睦家醫(yī)療建立了以全科醫(yī)療為中心的醫(yī)療服務(wù)體系,提供覆蓋全生命周期的醫(yī)療服務(wù),包括預(yù)防保健、診斷、治療以及康復(fù)。這樣一個(gè)完備的系統(tǒng),結(jié)合嚴(yán)謹(jǐn)?shù)难C醫(yī)療實(shí)踐,先進(jìn)的管理經(jīng)驗(yàn),以及技術(shù)和設(shè)備上的不斷投入,和睦家為病人帶來了卓越的效果,為行業(yè)同仁設(shè)定了醫(yī)療服務(wù)的高標(biāo)準(zhǔn)。和睦家醫(yī)療堅(jiān)持不懈地追求符合甚至超越高標(biāo)準(zhǔn)的服務(wù)和質(zhì)量,連續(xù)六次高分通過了JCI認(rèn)證。 United Family Healthcare(UFH) is an international hospital and clinic network that provides private, premium healthcare. UFH has led the way in private international healthcare in China. After almost two decades, UFH has established itself with hospitals and clinics in Beijing, Shanghai, Guangzhou, Tianjin, Qingdao, Bo’ao and Hangzhou as the provider of choice for those seeking premium, personalized healthcare. There are over 400 full-time doctors from 25 different countries and regions working in UFH. Additionally there are over 1000 part-time experts and over 1000 nurses on the team. From the first day UFH came to be, we have always put patients first, drawing from the best medical models from both east and west. UFH has never veered from its path of continuous quality improvement for the sake of our patients; this includes always putting quality, safety, and service first. With primary care as the core philosophy of our general practice, UFH has built a continuous comprehensive system that starts from preventive care and covers diagnosis, treatment, and rehabilitation. This healthcare system, combined with the employment of a strict medical standard, the adoption of proven medical management techniques, and a willingness to invest in infrastructure and technology, has allowed United Family Healthcare to achieve remarkable results for its patients and set a healthcare delivery standard for others to emulate.
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