職位描述
快速消費品食品/飲料
Responsibilities：
Brand Strategy: Based on the company’s strategy, brand & customer analysis, develop and execute the annual brand strategy for retail brands and managing the annual market budget.
基于公司的發(fā)展戰(zhàn)略，前期的品牌和受眾分析，制定零售品牌全年的宣傳策劃并落地執(zhí)行，并對全年的市場預(yù)算進(jìn)行管理。
Social Media: Develop digital projects based on brand marketing strategies, maintain good operation of various channels and platforms, be responsible for the brand communication in social media, including the overall contents and operation of Tiktok, RED, WeChat and small programs.
根據(jù)品牌營銷策略，開發(fā)和規(guī)劃數(shù)字化項目，并負(fù)責(zé)果樂士品牌在社交媒體的傳播，包含抖音、小紅書、微信、小程序上的整體內(nèi)容營銷和運營。
Cobrand & CRM: Responsible for the KOC/KOL collaboration, seeding, and CRM on the above platforms.
負(fù)責(zé)以上平臺對應(yīng)的達(dá)人合作、種草、私域管理。
Other Brands’ Offline Events: Assist in completing offline promotional activities for other brands, such as new product launches, pop-up stores, brand event tours, music/coffee festivals.
協(xié)助完成公司其他品牌線下宣傳活動，如新品發(fā)布會、快閃店、品牌活動巡游系列、音樂節(jié)/咖啡節(jié)等項目。
Others: Collaborate with internal teams, share the latest brand trends, and jointly promote company development and business achievement.
與內(nèi)部團(tuán)隊合作，分享最新的品牌動向，共同推進(jìn)公司發(fā)展和業(yè)務(wù)達(dá)成。
Brand Strategy: Based on the company’s strategy, brand & customer analysis, develop and execute the annual brand strategy for retail brands and managing the annual market budget.
基于公司的發(fā)展戰(zhàn)略，前期的品牌和受眾分析，制定零售品牌全年的宣傳策劃并落地執(zhí)行，并對全年的市場預(yù)算進(jìn)行管理。
Social Media: Develop digital projects based on brand marketing strategies, maintain good operation of various channels and platforms, be responsible for the brand communication in social media, including the overall contents and operation of Tiktok, RED, WeChat and small programs.
根據(jù)品牌營銷策略，開發(fā)和規(guī)劃數(shù)字化項目，并負(fù)責(zé)果樂士品牌在社交媒體的傳播，包含抖音、小紅書、微信、小程序上的整體內(nèi)容營銷和運營。
Cobrand & CRM: Responsible for the KOC/KOL collaboration, seeding, and CRM on the above platforms.
負(fù)責(zé)以上平臺對應(yīng)的達(dá)人合作、種草、私域管理。
Other Brands’ Offline Events: Assist in completing offline promotional activities for other brands, such as new product launches, pop-up stores, brand event tours, music/coffee festivals.
協(xié)助完成公司其他品牌線下宣傳活動，如新品發(fā)布會、快閃店、品牌活動巡游系列、音樂節(jié)/咖啡節(jié)等項目。
Others: Collaborate with internal teams, share the latest brand trends, and jointly promote company development and business achievement.
與內(nèi)部團(tuán)隊合作，分享最新的品牌動向，共同推進(jìn)公司發(fā)展和業(yè)務(wù)達(dá)成。
Qualification &Requirements：
1. Minimum 3-years marketing experiences in FMCG field (food or beverage FMCG background.with related experience in mum&baby products,preferably infant nutrition and baby food,baby goods are also under consideration) with excellent sense of brand communication. 3年以上快消品營銷經(jīng)驗，做過母嬰類產(chǎn)品優(yōu)先（如嬰配奶粉/寶寶輔食/寶寶用品等）,對品牌宣傳有非常好的敏感度。
2. Good communication skills and excellent execution capability. Quick learner and good team player with strong sense of responsibility良好的溝通能力和執(zhí)行能力。學(xué)習(xí)能力強，團(tuán)隊合作精神強，責(zé)任心強Capability on data interpretation and analysis 具備數(shù)據(jù)解釋和分析能力
3. Can work under pressure and limited timing, with strong initiative and positive thinking能在壓力下和有限的時間內(nèi)工作，主動性強，思維積極
4. Bachelor education level or above, fluent in oral and writing English. Familiar with Office software operation.本科以上學(xué)歷，英語聽說讀寫流利。熟悉Office辦公軟件操作。
1. Minimum 3-years marketing experiences in FMCG field (food or beverage FMCG background.with related experience in mum&baby products,preferably infant nutrition and baby food,baby goods are also under consideration) with excellent sense of brand communication. 3年以上快消品營銷經(jīng)驗，做過母嬰類產(chǎn)品優(yōu)先（如嬰配奶粉/寶寶輔食/寶寶用品等）,對品牌宣傳有非常好的敏感度。
2. Good communication skills and excellent execution capability. Quick learner and good team player with strong sense of responsibility良好的溝通能力和執(zhí)行能力。學(xué)習(xí)能力強，團(tuán)隊合作精神強，責(zé)任心強Capability on data interpretation and analysis 具備數(shù)據(jù)解釋和分析能力
3. Can work under pressure and limited timing, with strong initiative and positive thinking能在壓力下和有限的時間內(nèi)工作，主動性強，思維積極
4. Bachelor education level or above, fluent in oral and writing English. Familiar with Office software operation.本科以上學(xué)歷，英語聽說讀寫流利。熟悉Office辦公軟件操作。
工作地點
西城區(qū)北京安德魯水果食品有限公司(裕民東路)
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職位發(fā)布者
劉女士/招聘主管
剛剛活躍立即溝通
安德魯安德魯是全球高端水果加工行業(yè)的領(lǐng)導(dǎo)者，融合了大型跨國公司擁有的專業(yè)技術(shù)和家族企業(yè)的價值觀。安德魯總部坐落于法國西南部，足跡遍布100多個國家和地區(qū)。在16個國家和地區(qū)擁有46家工廠，并且擁有眾多成功且受人喜愛的品牌，包括Bonne Maman（法國銷量第一的果醬品牌），Andros愛果士和Pierrot Gourmand倍樂果。自1998年以來，安德魯中國一直在一支由中、法結(jié)合的管理團(tuán)隊的帶領(lǐng)下運營。對于安德魯來說，中國是一個十分重要且持續(xù)增長的市場。安德魯為中國客戶提供高品質(zhì)的水果制品，服務(wù)于面包店、酒店、飲品店、餐廳、工業(yè)企業(yè)和零售客戶。我們致力于為中國消費者提供天然、健康、美味和方便的水果產(chǎn)品，并為我們的員工提供公平，激勵人心的工作環(huán)境。如果您想進(jìn)一步了解我們的產(chǎn)品或加入中國安德魯，請與我們聯(lián)系。 Andros is a global leader in the premium fruit processing industry. Andros marries the expertise of a large multi-national group, with a footprint in over 100 countries, and the values of a family-owned company, proud of its roots in South-West France. Andros has forty-six factories in 17 countries and a number of successful and loved brands with rich product portfolios, including Bonne Maman(No.1 preserve brand in France), Andros and Pierrot Gourmand. Andros has been operating in China since 1998 with a sino-french management team. China is an important and expanding market for Andros, which offers premium fruit products to help customers– bakeries, hotels, beverage& coffee shops, restaurants, industrials and retailers- to delight their consumers. We are committed to provide natural, healthy, tasty and convenient fruit products to Chinese consumers, and a fair, motivating work environment to our employees.
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